From 'Deadville' to Destination


When Forbes Magazine described downtown Raleigh as 'deadville,' many agreed. But fortunately, that wasn't the end of the story. Greg and Billy led the marketing team that went to work for downtown's new Raleigh Convention Center. As the massive public works project ramped up, so did the marketing team's efforts to inspire community support. Top priorities included turning area business leaders into an adjunct sales force for attracting conventions and creating credible buzz around downtown as a dynamic destination. Intense community and media relations followed. Two years later, the convention center opened with a business pipeline well ahead of official projections. The center also became the focus of a massive annual street party, Raleigh Wide Open, which continues to bring 80,000 people downtown -- turning Forbes' description on its head.