GBW Strategies works with major brands such as Facebook, Sierra Nevada and GSK as well as startups, associations, and nonprofits to tell their stories and drive desired results.
Our areas of expertise include strategic planning, content development, press relations, social media, and Web site development, community relations, public affairs framing, crisis management, and targeted communications. Our successes include:
When Uber arrived in NC, GBW used media and community relations to drive market adaptation and unified ride-sharing legislation.
GBW works with organizations and individuals to prepare for and deal with various kinds of crises, from breakdowns in consumer trust to scrutiny of public and lesser known figures.
Raise the Age Legislation
GBW built a bipartisan coalition, then marshaled a grassroots and grasstops campaign, pushing this important legislation to success.
GBW's positioning work helped the AU - now home to 200+ companies - earn the title "startup hub of the south" from CNBC and transform the Research Triangle's business landscape.
Longfellow Real Estate
With vibrant events, messaging, media relations and award wins, GBW positioned Longfellow for national expansion, including Boston, San Francisco and the Research Triangle.
Wide Open Bluegrass
GBW helped create Raleigh's massive signature event, and manages branded sponsorships w/ the likes of PNC, Chevy, Carvana, Pepsi, Geico & more.
For a decade, GBW has supported GSK's annual IMPACT Awards with media relations and press/social media coaching for the dozens of nonprofit winners.
American Tobacco Campus
This iconic mixed-use destination makes use of many GBW tools: positioning, messaging, media relations, community engagement, digital outreach. It remains a must-see attraction of the Research Triangle.
GBW worked w/ Dole Foods' owner David Murdoch to launch the NC Research Campus, drawing on positioning, government affairs & more.
As Joydrive revolutionizes car buying (finally!!), GBW is supporting the cause w/ messaging and media relations, including pieces in TechCrunch, Forbes, Cranes & many more.