Facebook in the foothills

In 2010, Facebook announced it would construct a new $450 million data center in Rutherford County, just outside Forest City. To help build relationships, launch new programs and tell its North Carolina story over the long term, the social media giant turned to GBW Strategies.

We coordinated a gala groundbreaking involving Facebook execs, state and local leaders and community members.  There, Congressman Patrick McHenry famously took out his Blackberry and instructed everyone to get online and post that Facebook "likes" North Carolina.

As the data center has developed, GBW Strategies has worked to advance and update Facebook’s evolving story.  This has included an acclaimed video tour as well as: